du Plessis, D.F. Introduction to Public Relations and Advertising. Market segmentation can be outlined in terms of the STP acronym, meaning Segment, Target, and Position.
This aspect of the mannequin focuses on fulfilling the wants or needs of the patron.
Like “Place” within the 4Ps model, comfort refers to where the product shall be offered. This, however, not only refers to bodily shops but additionally whether or not the product is available in person or online. The comfort side emphasizes making it as straightforward as possible for the patron to achieve the product, thus making them more doubtless to take action. The client refers back to the particular person or group that will purchase the product.
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